How to Lead from Your Core Values

Mission statements are important. A great mission statement will succinctly express your primary purpose and goal for your organization. Whether it is formally stated or not {hint, it should be} there is always a reason why a company is formed, organization is launched or business is started. But a mission statement shouldn’t stand alone. It is strongest when it is supported by a set of core values. 

Where a mission statement tells what you do, core values express how you will do it in a way that brings the results which you are hoping to accomplish. Core values encompass four important factors: people, products, processes, and performance. One food establishment may value serving hurried people an affordable meal as quickly as possible in a friendly manner, whereas another may rather prioritize serving executives a gourmet multi-course meal as a culinary experience in an upscale atmosphere. They both serve food to people…but different people, with different food, in different ways. 

As you begin to create or revisit your core values, some guiding questions that may help you are: 

1. How do I want people (staff) to feel and act when they work?

2. How do I want people (customers) to feel when they are served?

3. What do I most value in customer service?

4. What principles do I want to base big growth decisions on?

5. What are non-negotiable performance standards to me?

To help get you started, the core values of Gutsy Grace Leaders are below. I’d love to know what yours are too! Send me a note and let me know.

Gutsy Grace Leaders @ The Core


“If you have an apple and I have an apple and we exchange these apples then you,
and I will still each have one apple.
But if you have an idea and I have an idea and we exchange these ideas,
then each of us will have two ideas.”
George Bernard Shaw

“True compassion is more than flinging a coin to a beggar; 
it comes to see that an edifice which produces beggars needs restructuring. ”
Dr. Martin Luther King, Jr.

“You can’t use up creativity. The more you use, the more you have.”
Maya Angelou

“Courage is the ladder on which all the other virtues mount.”
Clare Booth Luce

We keep moving forward, opening up new doors and doing new things,
because we’re curious…
and curiosity keeps leading us down new paths.”
Walt Disney

“Clarity of mind means clarity of passion, too; 
this is why a great and clear mind loves ardently and sees distinctly what he loves.”
Blaise Pascal